Demand and lead generation in today’s complicated healthcare ecosystem requires a differentiated approach to reach the right HCP audience and cut through the noise. Busy healthcare professionals must be engaged quickly and with clearly targeted messages to keep their interest. MedData Group can help.
MedData Group’s data-driven demand generation services provide a unique way to engage with physicians, hospital-based executives, health IT and other healthcare professionals. With over 1.8 million HCPs, our contact database is enriched through 30 public and private data sources, as well as our own Medical Product Guide site network.
How can MedData Group help you optimize your demand and lead generation campaigns? We have a full range of innovative, targeted and cost-effective demand and lead generation solutions to help you meet your marketing and sales goals:
Promote your content to targeted audiences with performance-based lead generation. Our cost-per-lead program distributes your content to prospects in your target market, leveraging our unique approach and methodology. Learn more about our Cost-per-Lead Program.
Engage eBlast Program
Our Engage eBlast program distributes your provided HTML email to the US physicians who are active users of our Medical Product Guide information service. Medical Product Guide is a go-to service which provides physicians with a wide array of educational and product information on medical technology solutions, devices, events and CME content. Engage eBlast is an extremely cost-effective way to reach and engage busy physicians with your message. Learn more about our Engage eBlast program.
Custom eBlast Program
Our Custom eBlast program enables you to send your provided HTML email content to the target audience you choose, whether based on an NPI match list, medical specialty, geography or other filter criteria. We don’t charge for data matching and segmentation and you pay on a performance basis for successfully delivered emails. Learn more about Custom eBlast Program
Email marketing is ideal for reaching the healthcare market, but typically requires a distribution list of at least 25,000 HCPs to be effective. If your target audience is small and specialized, you may benefit from MedData Group’s Telepromotion program. Learn more about our Telepromotion Program.