Reaching and influencing healthcare professionals via the myriad forms of advertising available on the web today is an increasingly important element of any healthcare vendor’s marketing strategy.   To make your multi-channel digital advertising strategy work, you need to reach the exact set of physicians, NPs, PAs, allied health or hospital professionals that meet your unique criteria. MedData Group’s HCP Digital ID program provides the data to fuel your programmatic campaign that can guarantee that your ads are being displayed only to the specific HCPs that you want and need to target.  Whether your campaign is on medical web sites, banner advertising across the web, social or even newsletter advertising MedData Group can ensure you are reaching the exact HCPs you need to reach.