Whether working directly with pharmaceutical marketers or their brand and medical education agencies, our healthcare data solutions focus on achieving the desired targeting, reach and engagement of the HCPs critical to the success of the given product launch, initiative or campaign. Leveraging our flexible data models and comprehensive segmentation options (Specialty, Dx/Px, Geographic and Firmographic and more) to fuel campaigns, pharmaceutical customers are able to employ the desired mix in their multichannel outreach strategies and tactics to achieve their desired online and offline engagement.