Professional services firms of all types have leveraged our healthcare databases for their own direct marketing efforts as well as through partnering with us on lead generation programs. Whether services involve helping practices and hospitals be more successful financially, technologically, and with patient engagement, or whether they have complimentary medical and surgical healthcare services to offer on a referral basis, they take advantage of the opportunity to focus messaging on particular specialties, geographies and health systems through the range of audience segmentation options available.