Posted by Aimee Gindin on October 5th, 2015

Topsfield, MA October 5, 2015 MedData Group, LLC, a leader in providing data solutions, demand generation and content marketing programs to the professional healthcare community, is excited to announce its new Chronic Care Management Market Ready Lead (MRL) Program. The program launches with its first sponsors, Allscripts and ChangeMed Consulting.

On January 1st of this year, the Centers for Medicare and Medicaid Services (CMS) launched the Chronic Care Management Program and in doing so, recognized chronic care management as one of the critical components of primary care that contributes to better health for individuals and reduced overall healthcare expense. MedData Group’s Chronic Care Management Market Ready Lead Program provides customers with a new way to generate qualified leads among group practice physicians, nurse practitioners and physician assistants who have an interest in participating in the chronic care management program.

The Chronic Care Management MRL program will provide informative, action-oriented expert content to healthcare providers, which combined with market readiness questions and data verification, will ensure quality leads for each of MedData Group’s participating sponsors, offering all of the necessary components for effective demand generation. Bill Reinstein, President and CEO of MedData Group, explains the value that the program brings to the market. ‘Through our conversations with customers, we have seen a greater need for generating more qualified leads who have an interest in chronic care management. This program lets us deliver warmer leads to sponsors who can, in turn, more effectively reach their demand generation goals,’ says Reinstein.

MedData Group’s exclusive Market Ready Lead Program targets more than 650,000 group practice physicians, 30,000 Practice Administrators and 120,000 hospital administrative, line-of-business leaders and IT professionals. By putting high quality, topical content at its core, this Market Ready Lead Program provides a unique and seamless experience for customers looking to generate predictable streams of qualified physician leads.

About MedData Group: MedData Group provides demand generation, content marketing, and data services for providers of healthcare technology, medical devices, pharmaceuticals, medical education and others looking to engage with hard-to-reach physicians and other healthcare professionals by using a fundamentally unique approach.

Aimee Gindin
[email protected]