Posted by Aimee Gindin on September 11th, 2018
Topsfield, MA September 11, 2018 – MedData Group, LLC, the leader in HCP data solutions for programmatic advertising and other multi-channel campaigns, has announced tremendous company growth led by doubling their year-over-year sales. With significant expansion of their data solution sets, MedData Group empowers healthcare marketers with even greater sophistication for HCP targeting on programmatic and social media channels.
MedData Group has experienced significant new customer growth from pharmaceutical companies, medical device companies, healthcare agencies, and more. “We believe our rapid growth in the last year is the result of our recent investments in new data partnerships, as well as our own proprietary technologies and platform solutions, which give our customers access to more deterministic HCP data, increases their speed to execution, and delivers greater insights into the performance of their campaigns,” said Bill Reinstein, CEO of MedData Group. “Ultimately what our customers want is the ability to put meaningful and impactful content in front of their HCP audiences across digital channels, and we believe that our deterministic, data targeting solutions offer the scale, reach and insights needed for them to be successful.”
As part of this significant growth, MedData Group has reached a number of milestones, including doubling the size of its sales force, as well as being awarded one of Inc. 5000’s fastest growing companies. This continued momentum speaks to the tremendous market opportunity and demand for more leading-edge, data solutions for both HCP targeting and insights across digital channels.
About MedData Group
MedData Group is the leader in HCP data solutions for fueling multi-channel digital campaigns providing programmatic, email and offline data to identify and surround your target audience. Partnering with ad agencies, pharmaceuticals, publishers, medical education, physician recruiters, providers of healthcare technology and medical devices, our suite of data solutions helps marketers reach and engage the right HCP audiences through the right digital channels. With a database of over 2 million HCP records, we offer a portfolio of highly flexible, innovative data solutions that allow for sophisticated and accurate segmentation of HCP audiences at scale, as well as engagement data for ongoing analysis of campaign performance. Our extensive database allows for highly deterministic targeting by digital, social, and mobile IDs, as well as email address, clinical behavior, and dozens of other demographic, firmographic, and professional fields, providing the fuel for your campaigns no matter the digital channel. www.meddatagroup.com
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