Posted by Aimee Gindin on September 14th, 2015
Topsfield, MA September 14, 2015 MedData Group, LLC, a leader in providing data solutions, demand generation and content marketing programs to the professional healthcare community, is excited to announce its new Secure Messaging Market Ready Lead Program. The program launches with its first four sponsors: Spok, Imprivata, TelMedIQ, and TigerText.
Adoption of the population health model of care is increasing and along with additional drivers of change, larger teams of clinicians than ever, spanning across more interconnected settings, need to easily, compliantly and securely communicate. Secure Messaging enables clinicians to communicate with other clinicians across devices in a HIPAA secure way. MedData Group’s Secure Messaging Market Ready Lead Program provides customers with a new way to generate qualified leads among group practice physicians, Practice Administrators, hospital administrative line-of-business leaders, and IT professionals who have an interest in secure messaging.
What makes the Secure Messaging Market Ready Lead Program unique is its high touch, multi-step lead qualification process, combining both phone and digital channels. By distributing targeted, buy-cycle content with multi-touch promotional campaigns and a tele-verification lead follow up process, the Secure Messaging Market Ready Lead Program offers all of the necessary components for effective demand generation. Bill Reinstein, President and CEO of MedData Group, explains the value that the program brings to the market. ‘Through our conversations with customers, we have seen a greater need for generating more qualified leads who have an interest in secure messaging. This program lets us deliver warmer leads to sponsors who can, in turn, more effectively reach their demand generation goals,’ says Reinstein.
MedData Group’s exclusive Market Ready Lead Program targets more than 650,000 group practice physicians, 30,000 Practice Administrators and 120,000 hospital administrative, line-of-business leaders and IT professionals. By putting high quality, topical content at its core, this Market Ready Lead Program provides a unique and seamless experience for customers looking to generate predictable streams of qualified physician leads.
About MedData Group: MedData Group provides demand generation, content marketing, and data services for providers of healthcare technology, medical devices, pharmaceuticals, medical education and others looking to engage with hard-to-reach physicians and other healthcare professionals by using a fundamentally unique approach.