Posted by Aimee Gindin on January 8th, 2018
Topsfield, MA January 8, 2018 – MedData Group, LLC, the leader in HCP data solutions for programmatic advertising and other multi-channel campaigns, continues its rapid expansion in 2018 and is pleased to announce the doubling of its sales force with new layers of account management. With a database of more than 1.4 million US physicians, NPs, and PAs with digital identities at the NPI-level, it was imperative that MedData Group grow its sales force to support the growing need in the market for highly targeted and deterministic programmatic and social media advertising.
CEO of MedData Group, Bill Reinstein, is enthusiastic about the growth of the team. “While the core of MedData Group has always been about offering highly targeted and accurate HCP data to healthcare marketers, we were heads down last year, developing out our data solutions and products to better serve the needs of the market. With HCP Digital ID and AccessHCP, our self-service, data-on-demand, platform, both launching last year, it soon became evident that we were ready to scale our sales team to align with the needs of our customer base. With a mix of both senior sales and account management professionals now on the team, our customers are already seeing the value of our new and existing data solutions.” Contact our VP of Sales, Clare O’Brien, to discuss how we can best serve you.
About MedData Group
MedData Group is the leader in HCP data solutions for fueling multi-channel digital campaigns providing programmatic, email and offline data to identify and surround your target audience. Partnering with ad agencies, pharmaceuticals, publishers, medical education, physician recruiters, providers of healthcare technology and medical devices, our suite of data solutions helps marketers reach and engage the right HCP audiences through the right digital channels. With a database of over 2 million HCP records, we offer a portfolio of highly flexible, innovative data solutions that allow for sophisticated and accurate segmentation of HCP audiences at scale, as well as engagement data for ongoing analysis of campaign performance. Our extensive database allows for highly deterministic targeting by digital, social, and mobile IDs, as well as email address, clinical behavior, and dozens of other demographic, firmographic, and professional fields, providing the fuel for your campaigns no matter the digital channel. www.meddatagroup.com
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