Posted by Aimee Gindin on September 24th, 2013

Topsfield, MA September 24, 2013  MedData Group, LLC a leader in providing demand generation and data services to the professional healthcare community, is excited to announce its new data augmentation service, Prospect Profile.  This service builds on MedData Group’s proprietary content and lead management system that leverages behavioral analytics and big-data techniques to help clients engage more deeply and effectively with their target customers.

MedData Group blends the power of its technology platform with a trusted partner-based ‘data cloud’ to bring clients a unique solution to enhance sales effectiveness.  Bill Reinstein, President and CEO of MedData Group, explains the origin and value of the data augmentation service. ‘Through our close interactions with our clients, we realized there’s an opportunity to provide more sophisticated and useful lead information.  We already provide initial nurture services to ensure sales readiness, but we wanted to take that a step further and provide our clients with relevant, actionable extended information to make their follow up more efficient and effective’that was our goal for developing Prospect Profile’, says Reinstein.

Prospect Profile adds advanced value to MedData Group’s demand generation services by providing clients with additional information on a physician lead’such as their practice administrator’s name and contact information, important business metrics, practice ownership, and more.  Prospect Profile data is transmitted to clients automatically as well as via a self-service client portal.  MedData Group anticipates that this introduction is yet another step forward in staying one step ahead of their client’s sales and marketing needs.

About MedData Group: MedData Group provides demand generation and data services for providers of healthcare technology, medical devices, medical education and others looking to engage with hard-to-reach physicians and other healthcare professionals by using a fundamentally unique approach.

MedData Group publishes Medical Product Guide, the industry’s go-to resource that provides clinicians and healthcare professionals with meaningful vendor, product and industry information.  By distributing meaningful content to healthcare professionals, we are able to collect more data, glean deeper insights, and reach larger audiences than any other demand generation service.   Using behavioral analytics and big-data techniques, our proprietary content and lead management system produces unrivaled insights that we apply to best-in-class marketing practices to achieve unmatched results towards helping our clients reach their business goals.


Media Contact:
Natalie Nathanson
[email protected]