Posted by Natalie Nathanson on July 15th, 2013

Topsfield, MA July 15, 2013 MedData Group, LLC a leader in providing demand generation and data services to the professional healthcare community, is excited to announce its editorial content partnership with Greenbranch Publishing in Baltimore, Maryland.  Greenbranch Publishing is a leading publisher of medical practice management titles, electronic media and webinars for physicians, practice administrators and office practice managers.  They will provide highly useful selected content that physicians and other healthcare administrators can access on the Medical Product Guide IQ Centers.

Bill Reinstein, President and CEO of MedData Group, shares his excitement for the partnership.  ‘We are very excited to start providing content from Greenbranch Publishing to our audience on Medical Product Guide’s IQ Centers.  Their high quality thought leadership will make a wonderful addition to our library of resources,’ says Reinstein.

Among the resources that will be made available on Medical Product Guide IQ Centers are articles from the Journal of Medical Practice Management®, an established editorial indexed for Index Medicus and MEDLINE, in circulation since 1984 and boasting some of the most respected names in the medical practice industry.  The Journal of Medical Practice Management® is geared toward physicians and other healthcare professionals and focuses on delivering ‘how-to’ advice for providing high quality care, increasing patients’ satisfaction and improving medical practices’ profitability.

Nancy Collins, President of Greenbranch Publishing, discusses her enthusiasm for the new relationship. ‘Including our content in Medical Product Guide is a wonderful opportunity for us to reach a larger pool of physicians and other healthcare professionals.  We are thrilled to be working with MedData Group in this manner,’ says Collins.

With topics ranging from EHR to ICD-10 to numerous clinical areas, IQ Centers provide doctors, clinicians, and other healthcare administrators access to valuable, hand-selected content for specific areas of interest.  Greenbranch Publishing will continue to provide fresh content through existing and new IQ Centers to come.

About Greenbranch Publishing.  For the past 15 years, Greenbranch Publishing has earned a loyal following for its medical practice management educational materials, including the flagship publication, The Journal of Medical Practice Management® and highly regarded books and seminars for physicians and practice managers covering reimbursement, practice development, quality of care, and financial and operational issues.

About MedData Group: MedData Group provides demand generation and data services for providers of healthcare technology, medical devices, medical education and others looking to engage with hard-to-reach physicians and other healthcare professionals by using a fundamentally unique approach.

MedData Group publishes Medical Product Guide, the industry’s go-to resource that provides clinicians and healthcare professionals with meaningful vendor, product and industry information.  By distributing meaningful content to healthcare professionals, we are able to collect more data, glean deeper insights, and reach larger audiences than any other demand generation service.   Using behavioral analytics and big-data techniques, our proprietary content and lead management system produces unrivaled insights that we apply to best-in-class marketing practices to achieve unmatched results towards helping our clients reach their business goals.


Media Contact:
Natalie Nathanson
[email protected]