Posted by Aimee Gindin on January 28th, 2019
Topsfield, MA January 28, 2019– MedData Group, LLC, the leader in HCP data solutions for programmatic advertising and other multi-channel campaigns, has announced significant growth in their pharmaceutical customer base. Due to strengthened relationships with the top pharmaceutical agencies and manufacturers, MedData Group now provides HCP targeting data for nearly 70% of the top pharmaceutical companies in the US.
In the healthcare industry, programmatic advertising to both consumers and physicians is on the rise. US pharmaceutical manufacturers spend more than $8 billion on marketing to consumers and healthcare professionals (HCPs). At the end of 2018, approximately 25% of US pharma digital advertising was bought programmatically, and of that, 10-15% was for targeting HCPs. This investment is expected to continue to grow over the next 3 years. “We believe that our growing pharma relationships is due to the quality and scale of our data. Pharma marketers are increasingly looking for ways to get their brandsand messaging in front of physicians across a variety of digital channels, and programmatic advertising is a highly cost effective way to do that. In order to be successful, trust in the data used to ensure brand safety is a critical requirement,” said Bill Reinstein, CEO of MedData Group.
Last year marked a number of milestones for MedData Group, including doubling the size of its sales force, as well as being awarded one of Inc. 5000’s fastest growing companies and PM360’s top innovative product. This continued momentum speaks to the tremendous market opportunity and demand for more leading-edge, data solutions for both HCP targeting and insights across digital channels.
About MedData Group
MedData Group is the leader in HCP data solutions for fueling multi-channel digital campaigns providing programmatic, email and offline data to identify and surround your target audience. Partnering with ad agencies, pharmaceuticals, publishers, medical education, physician recruiters, providers of healthcare technology and medical devices, our suite of data solutions helps marketers reach and engage the right HCP audiences through the right digital channels. With a database of over 2 million HCP records, we offer a portfolio of highly flexible, innovative data solutions that allow for sophisticated and accurate segmentation of HCP audiences at scale, as well as engagement data for ongoing analysis of campaign performance. Our extensive database allows for highly deterministic targeting by digital, social, and mobile IDs, as well as email address, clinical behavior, and dozens of other demographic, firmographic, and professional fields, providing the fuel for your campaigns no matter the digital channel. www.meddatagroup.com
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