Posted by Aimee Gindin on April 6th, 2018
Topsfield, MA April 6, 2018 – MedData Group, LLC, the leader in HCP data solutions for programmatic advertising and other multi-channel campaigns, has announced having the largest addressable audience of healthcare professionals available for NPI-targeted, deterministic digital advertising. By leveraging their unique process, MedData Group works with clients interested in purchasing digital IDs to target healthcare professionals across all web, social media, addressible TV, and other lifestyle sites.
CEO of MedData Group, Bill Reinstein, shares his excitement over reaching this milestone. “With a database of more than 1.4 million US physicians, NPs, and PAs whose digital identities at the NPI-level are now associated with multiple cookies, social media IDs, and device IDs, we now offer the largest and most deterministic HCP universe for healthcare marketers executing programmatic and social advertising. With match rates on some platforms and channels as high as 85%, we now give pharmaceutical and other healthcare advertisers the ability and the confidence to know that they can reach the exact HCPs they need through their advertising campaigns.”
Programmatic and social advertising is becoming an increasingly important element of any healthcare agency’s marketing strategy because it creates meaningful reach and scale while maintaining targeting right down to the NPI level. To ensure the success of a multi-channel digital advertising strategy, it is more important than ever to target a highly specific and accurate audience. MedData Group’s HCP Digital ID offers a unique solution for reaching and engaging with the right audience across digital channels.
About MedData Group
MedData Group is the leader in HCP data solutions for fueling multi-channel digital campaigns providing programmatic, email and offline data to identify and surround your target audience. Partnering with ad agencies, pharmaceuticals, publishers, medical education, physician recruiters, providers of healthcare technology and medical devices, our suite of data solutions helps marketers reach and engage the right HCP audiences through the right digital channels. With a database of over 2 million HCP records, we offer a portfolio of highly flexible, innovative data solutions that allow for sophisticated and accurate segmentation of HCP audiences at scale, as well as engagement data for ongoing analysis of campaign performance. Our extensive database allows for highly deterministic targeting by digital, social, and mobile IDs, as well as email address, clinical behavior, and dozens of other demographic, firmographic, and professional fields, providing the fuel for your campaigns no matter the digital channel. www.meddatagroup.com
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