Posted by Aimee Gindin on February 15th, 2018
Topsfield, MA February 15, 2018 – MedData Group, LLC, the leader in HCP data solutions for programmatic advertising and other multi-channel campaigns
announces the latest findings from their MedData Point physician survey. MedData Point is a market research program powered by MedData Group that collects and analyzes data to provide healthcare marketers with insights into the latest trends, technologies and perceptions in healthcare among physicians across a variety of specialties, ages, and practice sizes.
Pharmaceutical companies are one of the largest advertisers in the overall marketplace and across all media. They spend billions of dollars annually investing in marketing and advertising directly to consumers and to healthcare professionals (HCPs). In this survey, we asked physicians how they engage with pharmaceutical content online and through targeted, programmatic advertising, as well as their use of social media. Based on 245 physician responses, MedData Group found that 75% of physicians are at least somewhat receptive to receiving direct to provider marketing from pharma companies, and drug information was one of the top ads that physicians chose to engage with online. In addition, when asked about their social media habits, we found that 80% of physicians say they are active on Facebook and 90% are active on LinkedIn.
Results of this survey indicate that physicians are active on multiple social media channels, and are open to receiving pharmaceutical advertisements across the web, including on social media. To read the complete survey, click here for the full list of findings.
About MedData Group
MedData Group is the leader in HCP data solutions for fueling multi-channel digital campaigns providing programmatic, email and offline data to identify and surround your target audience. Partnering with ad agencies, pharmaceuticals, publishers, medical education, physician recruiters, providers of healthcare technology and medical devices, our suite of data solutions helps marketers reach and engage the right HCP audiences through the right digital channels. With a database of over 2 million HCP records, we offer a portfolio of highly flexible, innovative data solutions that allow for sophisticated and accurate segmentation of HCP audiences at scale, as well as engagement data for ongoing analysis of campaign performance. Our extensive database allows for highly deterministic targeting by digital, social, and mobile IDs, as well as email address, clinical behavior, and dozens of other demographic, firmographic, and professional fields, providing the fuel for your campaigns no matter the digital channel. www.meddatagroup.com