Posted by Aimee Gindin on April 17th, 2017
Topsfield, MA April 17, 2017 – MedData Group, LLC a leader in data-driven solutions fueling healthcare professional engagement, announces the latest findings from their MedData Point physician survey. MedData Point is a market research program powered by MedData Group that collects and analyzes data to provide healthcare marketers with insights into the latest trends, technologies and perceptions in healthcare among physicians across a variety of specialties, ages, and practice sizes.
Pharmaceutical companies are one of the largest advertisers in the overall marketplace and across all media. They spend billions of dollars annually investing in marketing and advertising directly to consumers and to healthcare professionals (HCPs). In this survey we asked physicians to provide us with their opinions on pharmaceutical advertising directly to consumers as well as directly to providers. Based on 600 physician responses, MedData Group found that over half of physicians were against pharmaceutical advertising to consumers, and many would like to see them outlawed. Conversely, 75% of physicians were receptive to receiving direct to physician pharma advertisements.
Results of this survey indicate that while physicians are open to receiving ads from pharmaceutical companies, the majority feel that ads directed at consumers do more harm than good. For more information on the data, please read on for the full findings.
About MedData Group
MedData Group provides a wide range of data solutions and demand generation programs for providers of pharmaceuticals, medical devices, healthcare technology, professional services, medical education, publishers and others looking to engage with professional healthcare audiences. We offer a full range of highly flexible, cost-effective data solutions as well as demand/lead generation programs. Our database of over 1.8 million healthcare professional records including email, digital ID, clinical behavior (Dx/Px) and dozens of other data fields is constantly being verified, enriched and updated to fuel your interactive marketing campaigns. Our suite of innovative solutions will help you reach and engage the right HCP audiences through the right channels. www.meddatagroup.com