Posted by Aimee Gindin on August 15th, 2015
Topsfield, MA August 14, 2015 MedData Group, LLC a leader in providing data solutions and demand generation services to the professional healthcare community, announces the latest findings from their MedData Point physician survey. MedData Point is a market research program powered by MedData Group that collects and analyzes data to provide healthcare marketers with insights into the latest trends, technologies and perceptions in healthcare among physicians across a variety of specialties, ages, and practice sizes.
In this latest survey, MedData Group asked physicians about the ways they use and interact with email in the workplace. Based on 157 physician responses, MedData Group found medical news and professional development content were the top types of emails read most often at work. Ninety-six percent of physicians engage with opt-in and third party professional email content, and 56% of physicians either have no preference or prefer receiving professional emails on their personal email addresses. Physicians below the age of 45 were more likely to read their professional emails on a mobile device compared with older peers.
Ultimately, the survey found that physicians engage with their email in a variety of settings and across devices, and regularly read multiple types of email content as it relates to their profession. For more information on this survey, please on Physician Use of Email in the Workplace.
About MedData Group
MedData Group provides a wide range of data solutions and demand generation programs for providers of pharmaceuticals, medical devices, healthcare technology, professional services, medical education, publishers and others looking to engage with professional healthcare audiences. We offer a full range of highly flexible, cost-effective data solutions as well as demand/lead generation programs. Our database of over 1.8 million healthcare professional records including email, digital ID, clinical behavior (Dx/Px) and dozens of other data fields is constantly being verified, enriched and updated to fuel your interactive marketing campaigns. Our suite of innovative solutions will help you reach and engage the right HCP audiences through the right channels. www.meddatagroup.com