Posted by Aimee Gindin on May 19th, 2016
Topsfield, MA May 19, 2016, MedData Group, LLC a leader in providing data solutions and demand generation services to the professional healthcare community, announces the latest findings from their MedData Point physician survey. MedData Point is a market research program powered by MedData Group that collects and analyzes data to provide healthcare marketers with insights into the latest trends, technologies and perceptions in healthcare among physicians across a variety of specialties, ages, and practice sizes.
Smartphones and other mobile technologies continue to change the way physicians manage their patients and their practices. In practices today, mobile devices are used for everything from practice management and workflow to patient diagnosis and treatment. In this latest survey, MedData Group asked physicians about the ways they use mobile technology at work. Based on 455 physician responses, MedData Group found time efficiency was the top reason for adopting mobile health. Top content physicians are accessing on their mobile devices was pharmaceutical information. Physicians predict that the most used healthcare application on mobile in 2016 will be for medication interactions. The age of a physician did not play a significant role in a physician’s use or perceptions of mobile.
It’s no surprise that physicians have adopted mobile devices in the workplace. Over time, the applications for adoption will likely change as there becomes more mobile technology available to physicians. For more information on this survey, please on Physician Use of Mobile in 2016.
About MedData Group
MedData Group provides a wide range of data solutions and demand generation programs for providers of pharmaceuticals, medical devices, healthcare technology, professional services, medical education, publishers and others looking to engage with professional healthcare audiences. We offer a full range of highly flexible, cost-effective data solutions as well as demand/lead generation programs. Our database of over 1.8 million healthcare professional records including email, digital ID, clinical behavior (Dx/Px) and dozens of other data fields is constantly being verified, enriched and updated to fuel your interactive marketing campaigns. Our suite of innovative solutions will help you reach and engage the right HCP audiences through the right channels. www.meddatagroup.com
About Capko & Morgan
Capko & Morgan is a medical practice management consultancy with over 20 years of experience serving physicians and healthcare organizations. Our consulting services make practices of all sizes more efficient and profitable. We also work with marketing teams at healthcare IT, pharmaceutical, and medical device companies to help them position and sell their products to medical practices. Learn more about Capko & Morgan at www.capko.com.