Posted by Aimee Gindin on January 12th, 2012

Topsfield, MA January 12, 2012 Medical Product Guide, an informational service of MedData Group, has announced a partnership with the International Medical News Group’s Cardiology News by incorporating a new feature for its visitors called ‘Cardiology Product Zone’ to, the resource’s online companion.

MedData Group’s goal as a leading provider of interactive content and information services to and about the professional healthcare community is to identify under-served information needs and develop quality content and services that can aid physicians and other healthcare personnel in their research and decision making processes. By doing so, multiple, valuable opportunities are created for healthcare vendors, medical education companies, and others so that this audience of influential professionals can be reached and engaged. In that pursuit, Medical Product Guide has helped bring the Cardiology Product Zone to fruition.

Cardiology Product Zone is a new initiative powered by the Medical Product Guide that provides an extensive database of cardiology-related products, devices, and company information to those who visit the site. The target audience of the Guide is physicians and other medical personnel who play an imperative role in the research, identification, and selection of medical devices within their practices and organizations. Medical Product Guide aims to make the process of research and information gathering more effective and more efficient for those physicians already pressed for time. By partnering and syndicating the content of the site with world class publishers such as International Medical News Group and others, it is the Guide’s goal that appropriate content can be provided to those who need it in an effective and timely manner.

In accomplishing this, the site allows physicians and other healthcare personnel to explore and search for extensive information about medical devices so that those products and be evaluated and considered in the selection processes for their individual and corporate needs. Physicians and medical personnel are also given access to white papers, clinical case studies, eDetail programs, and other relevant information and resources to aid in their decision making processes.

According to Alan Imhoff, CEO of International Medical News Group, the project only makes sense and clearly functions as an extension to meeting the objectives of Cardiology News, ‘Cardiology News has always had a mission of providing clear, concise and accessible content to our readers,’ says Imhoff, ‘Cardiology Product Zone fits perfectly with that mission and allows us to bring a new dimension of valuable information to our website’s visitors.’

‘We are very excited to be partnering with International Medical News Group,’ says Bill Reinstein, CEO of MedData Group, ‘Cardiology News is a highly respected publication providing valuable information to cardiologists and others in the cardiovascular healthcare segment. Cardiology Product Zone further supports their content mission and makes cardiovascular device information available to site visitors in a highly efficient manner.’

Further information about Cardiology Product Zone can be found at If you are interested in learning more about MedData and its other product offerings and services, you are also invited to visit at

About MedData Group: MedData Group provides demand generation and data services for providers of healthcare technology, medical devices, medical education and others looking to engage with hard-to-reach physicians and other healthcare professionals by using a fundamentally unique approach.

MedData Group publishes Medical Product Guide, the industry’s go-to resource that provides clinicians and healthcare professionals with meaningful vendor, product and industry information.  By distributing meaningful content to healthcare professionals, we are able to collect more data, glean deeper insights, and reach larger audiences than any other demand generation service.   Using behavioral analytics and big-data techniques, our proprietary content and lead management system produces unrivaled insights that we apply to best-in-class marketing practices to achieve unmatched results towards helping our clients reach their business goals.


Media Contact:
Natalie Nathanson
[email protected]