Posted by Aimee Gindin on January 12th, 2012
Topsfield, MA January 12, 2012 MedData Group, a leader in providing interactive content and information services to the professional healthcare community, has recently announced updates to its HealthcarePro database marketing product so that it can provide ever greater value its customers and partners.
With this latest expansion, MedData Group’s HealthcarePro database has now grown to over one million healthcare professionals. HealthcarePro contains a full set of demographic information on over 700,000 US-based physicians, the majority of which contain current, valid and fully permissioned email addresses. In addition, the rapidly growing data service also contains similar information relating to more than 141,000 US-based healthcare information technology professionals and more than 188,000 healthcare administrators.
This newly expanded reach across clinicians, administrators and healthcare IT professionals is expected to open doors for the company’s growing client list, further reinforcing MedData Group’s reputation as an up and coming provider of database marketing products and services to the healthcare community, as well as their superior dedication to bringing a novel approach to its customers.
With the U.S. healthcare IT market expected to grow at a rate of about 24 percent per year from 2012 to 2014, according to a study from the market research firm RNCOS, and spending on healthcare software rising 20.5 percent in the last year (from $6.8 billion in 2010 to a projected $8.2 billion this year, also according to RNCOS), MedData Group has focused on this enormous opportunity for developers of software, systems and related professional services in this expanding healthcare market by offering highly effective interactive marketing tools to reach and influence the entire decision making ecosystem inclusive of clinicians, IT professionals and administrators.
When asked about this recent product expansion, Bill Reinstein, President and CEO of MedData Group says, ‘We are very excited about these new additions to HealthcarePro,’ and continues, ‘MedData Group has become a key new supplier of database marketing products and services to the healthcare community by bringing innovative new approaches and fresh thinking to our customers.’ Reinstein is excited at the prospect, reiterating, ‘The addition of our IT and Administrative databases will allow us to meet even more of our customers’ marketing objectives.’ That, of course, is a goal worthy of achieving, and one that Reinstein and his staff will continue to pursue.
If you are interested in learning more about MedData and how its product offerings can help your business, you are invited to learn more at www.meddatagroup.com.
About MedData Group: MedData Group provides demand generation and data services for providers of healthcare technology, medical devices, medical education and others looking to engage with hard-to-reach physicians and other healthcare professionals by using a fundamentally unique approach.
MedData Group publishes Medical Product Guide, the industry’s go-to resource that provides clinicians and healthcare professionals with meaningful vendor, product and industry information. By distributing meaningful content to healthcare professionals, we are able to collect more data, glean deeper insights, and reach larger audiences than any other demand generation service. Using behavioral analytics and big-data techniques, our proprietary content and lead management system produces unrivaled insights that we apply to best-in-class marketing practices to achieve unmatched results towards helping our clients reach their business goals.