Posted by Aimee Gindin on September 2nd, 2015
Email marketing is a proven tactic for cost-effectively reaching and engaging a wide audience of physicians, hospital-based executives, and healthcare IT professionals. But what if you need to engage a much narrower segment or niche market, such as physicians of a certain specialty or hospitals of a certain size? For those cases where your target universe is simply too small to achieve meaningful results via email, you’ll need a different approach.
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