Posted by Aimee Gindin on August 4th, 2015

Physicians, like the rest of us, are bombarded with email every day. ‘You’ve Got Mail’, once viewed as a novelty, has been the norm for quite some time now. Physicians are not only overwhelmed with overflowing email inboxes, they are also under the added pressure to be plugged in around the clock. After a quick scan of their email from a mobile device at the crack of dawn, a physician rapidly needs to decide which emails warrant further review. As a marketer trying to reach physicians, you only have a few moments to capture a physician’s attention with an email, and you must therefore use the subject line to effectively do so.

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