Posted by Aimee Gindin on May 5th, 2014
As the healthcare industry becomes more digitally-focused, physicians are relying more than ever on web-based resources to help in their medical decision-making. Read the report to learn which web-based channels and resources physicians are using the most, as well as the growing challenges faced with the Health 2.0 movement.
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About MedData Point
MedData Point is a market research program powered by MedData Group that collects and analyzes data to provide healthcare professionals with insights into the latest trends, technologies, and perceptions in healthcare among physicians across a variety of specialties and practice sizes.
About MedData Group
MedData Group provides demand generation, content marketing, and data solutions for providers of healthcare technology, medical devices, pharmaceuticals, medical education and others looking to engage with hard-to-reach physicians and other healthcare professionals by using a fundamentally unique approach.
MedData Group publishes Medical Product Guide, the industry’s go-to resource that provides clinicians and healthcare professionals with meaningful vendor, product and industry information. By distributing meaningful content to healthcare professionals, we are able to collect more data, glean deeper insights, and reach larger audiences than any other demand generation service. Using behavioral analytics and big-data techniques, our proprietary content and lead management system produces unrivaled insights that we apply to best-in-class marketing practices to achieve unmatched results towards helping our clients reach their business goals.