Telepromotion for Healthcare Marketers
More effective than email for small niche markets.
Is your target universe smaller than 25,000 names? If so, your target demographic may be too small to run an effective email marketing program but MedData Group’s Telepromotion program can give you a big advantage when working with small numbers. Email marketing is a great tactic for cost-effectively reaching and engaging a large audience of healthcare professionals. But with Telepromotion you can hone in on narrower niche markets that may give you a better response, such as:
- Physicians in highly specific specialties, geographies or practice sizes
- Job functions or titles at hospitals of a certain bed size
- Healthcare professionals at organizations from a match list
Why MedData Group Telepromotion is Better
Our Telepromotion service is a specialized content marketing approach that leverages a skilled team of agents and program managers to call your highly targeted prospects directly and offer a complimentary piece of content highly relevant to the products and services you offer. After the prospect is engaged by the agent and expresses interest in the content, the agent will verify contact information and ask a few additional questions to establish intent to better qualify the lead. Our Telepromotion service also provides these benefits to make your niche marketing campaign successful:
- We develop all campaign elements including the target call file, script, thank you emails and leverage our exclusive call center and lead management platform
- Our offshore agents speak fluent and clear English and know healthcare terminology
- Our telepromotion agents are our employees not contracted to a 3rd party call center
- Our healthcare data solutions provide you with a highly accurate, verified, and deep database of healthcare professionals to create the target universe
- Our performance-based model means you only pay for leads delivered that match the agreed-upon filters
- Our quality control process ensures all data is accurate and our process has been adhered to before any data is delivered to you
Are you ready to hone in on smaller market segments? Contact us and find out how MedData Group’s Telepromotion service can help you better reach and influence smaller, specialized healthcare markets.