Omnichannel Data Solutions Fueling HCP Targeting & Insights
MedData Group, an IQVIA business, is the leader in HCP data solutions for programmatic advertising and other multi-channel campaigns. Partnering with pharmaceutical companies, agencies, publishers, medical education companies, recruiters and providers of healthcare technology and medical devices, our suite of solutions can help you reach and engage the right HCP audiences through the right channels.
We pride ourselves on the quality and depth of our databases of over 4.2 million healthcare professionals. By maintaining our exclusive focus on healthcare, we are able to better understand the needs of our customers and deliver the specific data they require to fuel their HCP marketing programs.
From Physicians, NPs, PAs, Allied Health and Pharmacists to Hospital Professionals we offer extensive demographics, firmographics, clinical behavior (Dx, Px, and Rx data) and full contact data including email and digital IDs to support your multi-channel marketing outreach, as well as custom programs for vendors seeking program registrations, leads and/or web site traffic from these professionals.
With decades of experience in healthcare data, MedData Group provides truly consultative customer service and support to all our clients.
Our Leadership Team
Senior Director & General Manager
Bill Reinstein
Senior Director & General Manager
Bill is the co-founder of MedData Group and presently the Senior Director and General Manager of the company, now an IQVIA business. Bill is a seasoned entrepreneur with over twenty-five years of experience building interactive media and technology-enabled data and service organizations. Bill leads the company’s strategic development of innovative products and solutions that provide healthcare marketers with omnichannel data solutions to ensure their digital marketing success.
After starting his career co-founding internet-based recruitment advertising and job search startup Help Wanted Online, Bill went on to spend a dozen years with International Data Group in a variety of senior management roles running events and interactive businesses. Bill then founded ITworld.com, one of the leading portals for information technology professionals. For his innovative work developing lead generation-focused business models as CEO of ITworld.com, Bill was recognized by Folio Magazine as one of publishing’s 40 most influential people.
In 2003, Bill co-founded and was President & CEO of Accela Communications, which became a leader in SaaS-based interactive multimedia platforms and related professional services. After successfully facilitating the sale of Accela Communications to KIT digital, Bill co-founded MedData Group in 2011 with partner Pure Incubation to foster fresh thinking and innovative data solutions to fuel omnichannel digital marketing to healthcare professionals.
Director of Solutions Sales
Clare O’Brien
Director of Solutions Sales
Clare is an industry veteran focused on performance-based media and interactive marketing solutions. With deep experience in the healthcare, technology and publishing markets, Clare leads the team that focuses on delivering strategic value and measurable ROI for customers. She sets sales and product strategy and works to align marketing and demand generation solutions with the needs of providers of healthcare technology, medical devices, medical education, and medical publishers.
Prior to joining MedData Group, Clare has held sales leadership positions at several top media and healthcare-related companies, including DBC Pri-Med, Accela Communications, and International Data Group’s IT World and Network World. In these roles, she has partnered with clients on a full range of web-based marketing programs with AdvancedMD, CareCloud, Haymarket Media, Medtronic, Novo Nordisk and Vertex as well as Cisco, IBM, Microsoft and their related advertising agencies.
Director of Business Development
Bob Whiting
Director of Business Development
Bob started his career in Digital Advertising circa 1998 shortly after Al Gore founded the internet (anyone?) selling RON 468×60 banner ad campaigns to brands like Treeloot (remember punching the monkey?) and Dr. Koop (remember the Surgeon General?). In 2000 he went to work for IDG, a global IT publisher selling multiple 6 figure streaming video (over 56k modem) content sponsorships to Fortune 500 companies like Compaq, EDS, and MCI Worldcom (remember them?). He started in Digital Healthcare Marketing in 2007 when he helped launch the Healthcare Solutions Group at Accela Communications giving Pharmaceutical companies the opportunity to engage Physicians using streaming video and multimedia. He has remained in Digital Health Marketing ever since with stints at UBM Medica and Madison Logic before coming to MedData Group in 2013.
At MedData Group, now an IQVIA business, Bob supports company growth by partnering with leading Ad Tech vendors to support our business with Pharmaceutical and Healthcare agencies.
When he’s not working you can find Bob spending time with his family and friends, trail running with his dog Tucker, at a local bar with his band HillBilly Pop, or doing volunteer work.
Director of Production Operations
Danielle Thorne
Director of Production Operations
As Director of Production Operations, Danielle is responsible for MedData Group’s day to day operations. Danielle is a business leader with extensive experience in operations, digital marketing, sales and leading teams to execute flawlessly with a customer-first focus.
Danielle aligns with the Senior Leadership Team to create and execute the organization’s overall strategic goals. And, partners with the Sales Organization to ensure that customers have an exceptional experience working with our organization.
Prior to joining MedData Group, Danielle ran her own marketing services & business consulting company. Before that, she was Vice President of Digital Account Services at International Data Group (IDG) where she worked for over a decade in operations and sales.
When Danielle isn’t working, she’s enjoying quality time with her husband, pug, family, and friends. She also loves beaching, boating and outdoor activities such as kayaking, paddleboarding or going for runs.
Director of Technology & Data
Krishna Boppana
Director of Technology & Data
Krishna has been developing digital advertising platforms, solutions, and products addressing challenges and identifying opportunities for products and solutions in the ever-evolving ecosystem. In his career, he has led the development of a startup DSP, data platforms and also headed data science, engineering, and product solutions for an SSP and Media Agency.
Krishna started his career as a software engineer in an effort for the world’s first 64-bit operating system, (I am older than I look :). His first foray into digital advertising was architecting and implementing HookMedia’s (Havas) Artemis data management platform (DMP), considered the industry’s first data platform in adtech in 1999. After Havas’s acquisition of HookMedia, Krishna worked as a principal consultant for CSC solving problems of developing a platform to analyze and use machine learning to predict potential air traffic control issues for the Federal Aviation Administration (FAA).
As a graduate student at MIT, Krishna expanded his career vision into “systems thinking” and became fascinated with the intersection of technology and human behaviors that led him back into the world of ad-tech attracted by the newly launched discipline of Real-Time Bidding.
Krishna joined the trading desk and DSP Adnetik/Digilant as CTO and Head of Product. He led the development of programmatic predictive models as well as solutions for URL level page targeting using Natural Language Processing, and audience planning using Adaptive Boosting. As a GM of Programmatic at PowerInbox, lead the product and technical effort to monetize of deterministic identity data through a custom-built hashed email Identity Graph. Most recently, at Havas, is an integral part of Havas’s data and audience platform, Converged.
Krishna has a Master’s Degree in Computer Science from Northeastern University and a Master’s Degree in Management and Engineering from MIT. He lives in Boxborough, MA with his wife, Shanthi and two children. Krishna’s family raises funds for children in developing countries to sponsor their education from high school through college.
