Pharmaceutical marketers and their agencies are eager to begin leveraging the power of Connected and Advanced TV solutions to engage Healthcare Professionals (HCPs). The challenge however is creating scale while balancing the need to maintain 1:1 NPI level targeting. MedData Group, an IQVIA business and the only ELITE LiveRamp Healthcare data partner, is a rec-ognized leader in provider healthcare professional (HCP) data for digital marketing including NPI level targeting via programmatic, social, email, and mobile channels.
Recognizing the challenge in HCP engagement on Advanced TV platforms MedData Group has developed a unique set of 40+ condition specific Healthcare Professional targeting segments that are designed to engage the entire care team associated to a specific condition. Each segment is built using the most robust offline professional and clinical data sets available to identify the Healthcare Professionals that are actively diagnosing, treating, and prescribing medications for the specific condition.