MedData Group prides itself on the quality and depth of our healthcare databases. Our focus is squarely on the wide range of healthcare professionals on the front lines of providing care and the hospital professionals ensuring the quality of care and services in the hospital setting. By maintaining our focus only in the healthcare space, we are able to better understand the needs of our customers and deliver the specific data they need to fuel their HCP marketing programs.
Our healthcare databases span from practicing physicians in the US to mid-level clinicians, such as nurse practitioners and physician assistants, to all allied health professionals and hospital professionals in both administrative and information technology roles. We maintain complete demographic, firmographic, clinical behavior and dozens of profession-specific fields to inform both your data selection and marketing programs. Most professions in our database contain close to 100% of the practicing clinicians in the US and our fill rates on one or multiple emails typically exceed 70%. We also provide access to Digital IDs on one of the largest universes of clinicians to fuel your programmatic advertising campaigns on the web and mobile platforms.
MedData Group has developed a highly sophisticated and multi-level data acquisition program to ensure that we can provide you with the largest and most accurate set of data to power your marketing programs. We have access to over thirty-two public and private data sources and leverage our own team of data researchers and data analysts, each providing pieces of important and valuable data. We use our proprietary processes to ingest, normalize and cleanse data that ultimately becomes the actionable information you need to fuel your HCP multi-channel marketing programs.
We are also the largest user of our own healthcare database in providing performance-based, email marketing and tele-promotion programs to our clients. In doing so, we are able to constantly cleanse and update our database to ensure accurate targeting for our customers.