Bill Reinstein, President & CEO

Bill Reinstein is a seasoned entrepreneur with over twenty years of expertise building interactive media and technology-enabled service organizations. As President and CEO of MedData Group, he is responsible for the strategic vision, organizational health and financial success of the company.

After starting his career co-founding internet-based recruitment advertising and job search startup Help Wanted Online, Bill went on to spend a dozen years with International Data Group in a variety of senior management roles running events and interactive businesses and was founder and CEO of, one of the leading portals for information technology professionals. For his innovative work with developing lead generation-focused business models, Bill was recognized by Folio Magazine as one of publishing’s 40 most influential people. In 2003, he co-founded and was President & CEO of Accela Communications which quickly became a leader in SaaS-based interactive multimedia platforms and related professional services. Bill helped focus the company’s growth on the many facets of healthcare communications and direct-to-physician marketing. After successfully selling Accela Communications to KIT digital, Bill joined forces with Pure Incubation to foster fresh and innovative thinking in interactive healthcare marketing to develop the foundations for launching MedData Group.

Barry Harrigan, Chairman of the Board

For the past 25 years, Barry Harrigan has split his time between starting and operating his own ventures and developing new ventures, with a focus on internet and demand creation strategies for information technology, healthcare products and medical devices. Together with his partner Melissa Chang, Barry co-founded MedData Group to serve the growing needs of healthcare marketers.

Barry also serves as the Chairman of Pure Incubation, where he works as a mentor and strategic advisor to many smart entrepreneurs and operators. Barry focuses primarily on emerging companies that can benefit from his experience and where he can create substantial value. Prior to Pure Incubation, Barry held senior executive publishing positions at Ziff Davis Enterprise, Ziff Davis Media and International Data Group. Barry also founded Connexus Media and sold that firm to Ziff Davis.

Melissa Chang, Board Member

Melissa Chang has been an internet entrepreneur and technology developer for over a decade, and her career boasts an impressive track record of innovation and early entry into various internet markets and business models. Melissa has pioneered the development of online social networks, buying guides, and data driven services for information technology, healthcare products and medical devices. Together with her partner Barry Harrigan, Melissa co-founded MedData Group to serve the growing needs of healthcare marketers.

Melissa also serves as President & CEO of Pure Incubation, a company she founded to develop technologies designed to power the social buying process. Her firm is developing buyer guides in many B2B and specialty professional markets. Prior to founding Pure Incubation, Melissa held senior executive positions at Connexus Media, Ziff Davis Media and International Data Group.

Dennis Cusick, CFO

Having spent the last 30 years as a finance professional, Dennis specializes in early stage, high growth enterprises. Dennis is responsible for leading MedData Group’s financial strategy and direction.

Dennis has served as CFO for Twin River Technologies, where he helped grow company revenues from zero to approximately $250M. During that time, he was also responsible for all M&A activity and managed all aspects of capital management, banking requirements, and investor relations. Dennis has also held positions of CFO at Seaquest Partners and VP of Finance at Knight Medical.

Clare O’Brien, SVP Sales

Clare is an industry veteran focused on performance-based media and interactive marketing solutions. With deep experience in the healthcare, technology and publishing markets, Clare leads the team that focuses on delivering strategic value and measurable ROI for customers. She sets sales and product strategy and works to align marketing and demand generation solutions with the needs of providers of healthcare technology, medical devices, medical education, and medical publishers.

Prior to joining MedData Group, Clare has held sales leadership positions at several top media and healthcare-related companies, including DBC Pri-Med, Accela Communications, and International Data Group’s IT World and Network World. In these roles, she has partnered with clients on a full range of web-based marketing programs with AdvancedMD, CareCloud, Haymarket Media, Medtronic, Novo Nordisk and Vertex as well as Cisco, IBM, Microsoft and their related advertising agencies.

John Wallace, VP Technology

John is an experienced technology professional with expertise developing technologies and platforms for demand generation applications. John focuses on the strategic development of MedData Group’s proprietary technology, having architected the front and back end of Medical Product Guide. Leading a team of developers, John also oversees partner integration implementations.

Prior to joining MedData Group, John most recently worked as a Senior Application Developer with Kronos, Inc. and as Web Development Manager at Ziff Davis Enterprise and Ziff Davis Media. At Ziff Davis, John was a core member of the team that built the applications and systems that drive the company’s Demand Generation business. John holds a BA Degree in Economics from the University of Massachusetts.