Target the exact HCPs you want with Clinical Indicator

Ensure your engagement efforts are reaching the most valuable healthcare professional universe for your campaigns by targeting your audience by diagnostic and procedural data.

The more you know about your audience, the more targeted and effective your engagement programs will be. MedData Group’s Clinical Indicator platform and data goes far beyond core demographic and contact information and allows you to target your audience by highly specific clinical behavioral data. Leveraging this extremely valuable data, you can precisely target a wide range of clinicians based on their diagnostic (Dx) and procedural (Px) behavior over the past 5 years.

Many healthcare marketers utilize prescription data to target physicians and other HCPs who are directly tied to the use of their products.  But by leveraging diagnosis and procedure data either in addition to or instead of Rx data, you are able to extend your reach to those multi-disciplinary HCPs who may greatly influence use but not necessarily be the prescriber of your products.

MedData Group’s Clinical Indicator Service/Platform Brings You:

  • Actionable HCP profiling linking clinicians to logical groupings of diagnosis (Dx) and procedure (Px) code data.
  • Bringing true analytic and intelligence value to over 10 terabytes of big data over a full trailing 5 year period.
  • Over 2,000 exclusive pre-defined code groupings making your targeting process incredibly efficient and complete.  You can also create custom code groups based on any specific ICD-9, ICD-10, CPT, and HCPCS medical billing codes.
  • Excellent targetable data set for clinical behavior indication without internal universe bias.
  • Providing a sophisticated data set for your universe targeting on an a-la-carte basis without requiring the expensive annual commitment of other services.
  • When using for targeting of any channel type (postal, email, digital ID) your data will include the following;
    • All channel contact data, core demographic and professional data.
    • Claims counts of targeted Dx or Px per NPI# over trailing 5 years, current year claims forecast and trend indicator of clinical behavior.
    • Deciled ranking of each clinician within the data set to allow valuable segmentation and customized messaging.

Clinical Indicator DaaS Platform License Puts The Power of Clinical Indicator In Your Hands:

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