Target the exact HCPs you want with Clinical Indicator
Ensure your engagement efforts are reaching the right healthcare professionals by targeting your audience by diagnostic and procedural data.
The more you know about your audience, the more targeted and effective your outreach will be. MedData Group’s Clinical Indicator data goes beyond the core demographic and contact information and allows you to target your audience by clinical behavioral data. Leveraging this extremely valuable data, you can precisely target a wide range of clinicians based on their diagnostic (Dx) and procedural (Px) behavior over the past 5 years.
Many healthcare marketers utilize prescription data to target physicians and other HCPs who are likely to influence the use of their products. But by leveraging diagnosis and procedure data, you are able to extend your reach to those multi-disciplinary HCPs who may greatly influence use but not necessarily be the prescriber.
Our Clinical Indicator Data Set
The Clinical Indicator data set includes:
- Dx and Px data counts by NPI for each licensed code group
- 5-year trend indicator for the specified clinical behavior
- Peer-to-peer deciling providing extremely valuable insights to customize your targeting and product messaging
- Our complete demographic, firmographic and contact data for each clinician
MedData Group’s Clinical Indicator data is organized into groups of multiple codes that are directly associated with specific diagnoses or procedures. With over 1,400 pre-defined code groups, organized by 48 class descriptions and hierarchical taxonomy, you have the flexibility to be as narrow or as broad as you’d like with your targeting. We’ve done all the work for you in the identification and logical grouping of the well over 100,000 different billing codes now in use. And if your specific target requirements are not met by our exclusive pre-defined code groups, we can easily create custom code groups based on a single or multiple billing codes you provide.