Email marketing remains a key aspect of any healthcare marketer’s strategy. Email provides direct, measureable and identified engagement at scale and cost efficiently. The email ecosystem is always changing and marketers need to adjust with it. ESPs (email service providers) and marketing automation platforms all have different policies around delivery and data types. To maximize success, you need to work with a data provider that maintains high quality, accurate and constantly hygiened data to optimize inbox deliverability to the right HCP target audience.
MedData Group’s database of more than 4.2 million healthcare professionals offers a wide range of filters on dozens of demographic, firmographic, clinical behavior (Rx, Dx and Px) and professional data, targeting at the NPI-level, which provides marketers with the ability to segment and personalize their email campaigns in a sophisticated way. Whether using our available filters or providing your own match/target list, MedData Group offers the largest universe of HCPs with multiple associated professional and personal email addresses.
Don’t have your own ESP to execute your email campaigns? MedData Group offers a cost-effective fully managed eBlast solution. Let our email experts set up, optimize, test and execute your email campaigns based on your provided HTML. Full reporting will enable you to understand response and tailor ongoing email to maximize success.
Want to learn more about licensing MedData Group’s data or using our eBlast services for your email marketing? Fill out the form to speak with one of our sales professionals.