Since 1997, pharmaceutical manufacturers have been marketing prescription drugs directly to American consumers through online and television advertising campaigns. Investing in these digital channels has proven to be an effective means of driving dialogue between patients and providers, leading to a fundamental shift in how individuals learn about the Rx and treatment options available to them. Physicians as always maintain the key responsibility for proper education and prescribing.

For our latest MedData Point Infographic, 150 US physicians shared their answers to the following questions:

  • How often do your patients mention prescription drugs they’ve seen advertised online or on TV?
  • How often do your patients request that you prescribe a specific drug that you had not previously introduced to, or discussed, with them?
  • How often do you write a prescription for a drug that a patient or their family member has specifically requested?

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