With new marketing marketing tools available every year and an increase in unpredictability of physicians and other healthcare professionals, healthcare marketers today require fresh thinking about the best metrics for evaluating their efforts. The old rules of relying on metrics like brand awareness, cost per lead, and lead-to-sales conversion rate are in need of an update. So, what are the metrics you should be focusing on today?
Fill out the form to read the eBook, “The New Marketing Metrics for B2B” and learn the best metrics to focus your efforts for more successful marketing programs.
