Posted by Patrick McCafferty on March 25th, 2014

Too often, healthcare marketers are finding that yesterday’s demand generation tactics aren’t achieving the same results today. In a complex industry with increasing pressure to meet quarterly goals while staying compliant with evolving regulations, healthcare marketers require new methods to meet these demands.

Read the eBook  to learn:

  • Why marketing automation is no longer a ‘nice to have’ for lead generation
  • The 10 most critical components of a marketing automation tool
  • How to achieve your demand generation goals via marketing automation

 

Fill out the form to the right to read the eBook, ‘Leveraging Marketing Automation for Demand Generation.’

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