Posted by Patrick McCafferty on December 7th, 2021

Produced in Partnership with MM&M 

The discipline, opportunities, and learned best practices around omnichannel marketing, particularly digital, surged in 2021 as a result of COVID-19, evolving privacy regulations and more sophisticated data, AdTech and MarTech. This moment has forced brands to again rethink their audience engagement strategies on a per channel basis, requiring approaches that need to become even more consistent and coordinated across planning, activation, and measurement.

So, while we’re all aware of the ever-growing proliferation of digital, personal, professional, and in-person — remember those? — networks to tap into, there still remains a lot to learn to be enabled for, and adopt truly successful and future proof omnichannel solutions.

MedData Group, an IQVIA business, has partnered with MM&M to guide you through the ways medical marketers can reach across generational divides to maintain their stalwart audiences, while attracting the new kids on the block.


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