Posted by Patrick McCafferty on December 7th, 2021
Produced in Partnership with MM&M
The discipline, opportunities, and learned best practices around omnichannel marketing, particularly digital, surged in 2021 as a result of COVID-19, evolving privacy regulations and more sophisticated data, AdTech and MarTech. This moment has forced brands to again rethink their audience engagement strategies on a per channel basis, requiring approaches that need to become even more consistent and coordinated across planning, activation, and measurement.
So, while we’re all aware of the ever-growing proliferation of digital, personal, professional, and in-person — remember those? — networks to tap into, there still remains a lot to learn to be enabled for, and adopt truly successful and future proof omnichannel solutions.
MedData Group, an IQVIA business, has partnered with MM&M to guide you through the ways medical marketers can reach across generational divides to maintain their stalwart audiences, while attracting the new kids on the block.