Posted by Patrick McCafferty on September 12th, 2019
Danvers, MA September 12, 2019 (Updated 2/4/2020) – MedData Group, an IQVIA business, the leading provider of healthcare professional data for digital marketing, announces today that they have been named LiveRamp’s only Elite data provider partner in healthcare. This new partnership status comes during a time when HCP Digital Insights, MedData Group’s latest solution, has started gaining momentum in the market. HCP Digital Insights is an innovative architecture and cloud platform that provides effective campaign measurement and analysis at the privacy-safe NPI level.
Bill Reinstein, Senior Director & General Manager of MedData Group, explains the significance of MedData Group’s partnership with LiveRamp. “Our partnership with LiveRamp has resulted in a number of unique and innovative solutions tailored to the specific needs of healthcare marketers. Our new HCP Digital Insights solution allows our customers to measure their programmatic advertising campaigns on a one-to-one level, at scale and compliant with today’s regulations and those to come”, says Reinstein.
For more information about measurement solutions in HCP programmatic advertising, pharma advertisers can watch a video of experts from MedData Group and LiveRamp speaking at Digital Pharma East on September 17th, 2019 here.
About MedData Group
MedData Group, an IQVIA business, is the leading provider of healthcare professional data for digital marketing. We provide the highest quality data and innovative platforms to enable healthcare marketers to identify audiences, target, measure and optimize digital campaigns to ensure maximum ROI. MedData Group data powers email, programmatic, social, search and advanced TV campaigns. The quality, accuracy and depth of our data covering 10+M US healthcare professionals (HCPs) ensures our clients’ ability to deliver compliant digital advertising at scale. By maintaining our exclusive focus on healthcare professionals, we are able to better understand the needs of our customers and deliver unique solutions targeting physicians, nurse practitioners, physician assistants, allied health, pharmacists and hospital professionals. We offer extensive professional, demographic, prescribing, diagnosis and procedure data to support one-to-one level targeting to drive all forms of digital engagement.
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