MedData Group | Healthcare Data Solutions

Omnichannel Solutions

Our extensive, multi-segment database provides you with the exact targets you need to run any number of omnichannel campaigns.

Programmatic Solutions

Social Media Advertising

Advanced TV

Email Marketing

Programmatic Solutions

Whether you utilize one or more DSPs and are actively running programmatic or native campaigns across the web or you’re looking to advertise on video channels, mobile apps and even advanced TV, MedData Group can guarantee that you’re getting in front of the right HCP audience with deterministic data that targets each impression right down to the NPI level.

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Social Media Advertising

No matter which social media channels you plan to use for your advertising campaigns, MedData Group ensures that you’re getting in front of the right HCPs with highly deterministic data that targets right down to the NPI level. Leveraging our database of more than 3 million healthcare professionals, segmented to your exact needs and then associated to their social IDs, gives you the keys to the right audience for your campaigns whether on Facebook, Twitter, LinkedIn and more.

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Advanced TV

Advanced TV provides an exciting opportunity for healthcare marketers to meet HCPs where they are in their video content across screens. Certain types of Advanced TV services such as Connected TV can be targeted at the individual subscriber NPI level while most other services can be targeted at the household level of that HCP NPI. Whether you’re just starting to build out your Advanced TV advertising strategy or you’re looking for more precise and accurate targeting capabilities, contact us to learn how to leverage our HCP targeting data for your campaigns.

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Email Marketing

MedData Group’s database of more than 3 million healthcare professionals offers a wide range of filters on dozens of demographic, firmographic, and professional data, targeting at the NPI-level, which provides marketers with the ability to segment and personalize their email campaigns in a sophisticated way. Whether using our available filters or providing your own match/target list, MedData Group offers the largest universe of HCPs with multiple associated email addresses.

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An IQVIA Business

IQVIA (NYSE:IQV) is a leading global provider of advanced analytics, technology solutions and contract research services to the life sciences industry dedicated to delivering actionable insights. Learn more at www.iqvia.com.

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