MedData Group, an IQVIA business | Advanced Healthcare Data Solutions | MedData Group

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HCP Clinical Behavior

Learn about our sophisticated clinical targeting including prescription (Rx), diagnosis (Dx), and procedural (Px) data.

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Omnichannel Solutions

Our extensive HCP database provides you with the exact targets you need to run any number of omnichannel digital advertising campaigns.

Programmatic Advertising

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Programmatic Advertising

Whether you utilize one or more DSPs and are actively running programmatic or native campaigns across the web or you’re looking to advertise on video channels, mobile apps and even advanced TV, MedData Group can guarantee that you’re getting in front of the right HCP audience with deterministic data that targets each impression right down to the NPI level.

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Get updates on the company, read our latest blog posts, and download our thought leadership infographics to learn about what's trending in HCP omnichannel digital advertising.

Thought Leadership

Thought Leadership

Infographic: NPs, PAs, & Pharmacists Heavily Impacting New Rx Decisions

Press Release

MedData Group Named Only Elite Partner of LiveRamp in Healthcare

Blog Post

HCP Digital Insights: Elevate Your Programmatic Advertising